Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. With a market share of 11 % (2013), Symrise is the world’s fourth largest supplier in the F&F market.
The approximately 30,000 products are primarily produced from natural raw materials such as vanilla, citrus, blossoms or plant materials. Our flavors, substances and perfume oils usually form the central functional components of the end products produced by our customers – from perfume, cosmetics and food manufacturers to pharmaceutical companies and producers of nutritional supplements.
The company has two divisions: Flavor & Nutrition and Scent & Care. Flavor & Nutrition develops, produces and sells flavors and functional ingredients that are used in foods, beverages and health products. Scent & Care develops, produces and sells fragrances, cosmetic ingredients, aroma molecules and mint aromas. They are used in the manufacture of perfumes, personal care and cosmetic products, cleaning products and detergents, home fragrances and oral care products.
The combination of the divisions Flavor & Nutrition and Scent & Care sets us apart from the competition. Through it, we offer our customers a unique portfolio, work in innovative segments and tap new markets.
Concept sketch of Symcam app
Symcam is an app designed specifically for the iPad. I was tasked with conceptualizing and designing a prototype of the app. I collaborated with Emmanuel Laroche (Symrise Vice President of Marketing & Consumer Insight) and Adrian Yong (Symrise Senior Market Research Analyst) on this project. The goal of this project was to create an interactive app that consumers and customers of Symrise could use while attending the Symrise Convention, which was held in New Jersey in 2013.
Symcam introduction screen
Symcam Camera
After the introduction of the app, the user is then directed to the camera phase of the app. Here the user of the app would be using the iPad to survey the variety of Symrise foods and nutrients that are displayed at the convention. The app incorporates signals that alert the user if a specific item can be identified by Symrise's database. These signals are represented by the " ! " mark.
The square crosshairs located in the center of the screen represents the area in which the item needs to be located that the user wants to take a picture of. As stated previously, the " ! " signals appear red if the item is outside the range of the crosshairs, and therefore cannot be identified. When an item is within the crosshairs, the " ! " signal appears green and can then be identified by Symrise's database if the user captures the photograph.
To capture a photograph, the user must press the button located on the bottom panel of the screen. If the user takes a photograph and an identifiable item is not within the camera crosshairs, the app will display the message: Sorry. Symrise is unable to identify this item." If this message appears, the user will be directed back to the camera screen.
In this example, the user is taking a photograph of an identifiable item that is within the Symrise database.
Depending on which item the user photographs, the app will direct the user to the Symrise information provided for that item. In this case, the user has photographed an item in the citrus section. After the user has read and gathered the information, they have the option to go back to the camera screen and continue to take photographs of other Symrise products.
